“The difference between the almost right word and the right word is really a large matter – It´s the difference between the lightning-bug and the lightning.“ Mark Twain
*Direct translation: some sandwiches are close to a picnic. Meaning: that guy is extreme stupid!
OK – this is really a horrible example. But, german is a complex and even for germans partly difficult language. Our service is to avoid – no, except such accidents. Over that, we find empathic and strong keywords corresponding to the product and the target group. This is the goal.